Introduction:

In the ongoing legal dispute between Dabur India Limited and Dhruv Rathee, a recent development reveals a potential resolution. During a hearing before Justice Arindam Mukherjee of the Calcutta High Court on February 29, 2024, Dhruv Rathee proposed to blur images resembling Dabur’s Real Juice packet in his YouTube video. This suggestion echoes a previous proposal by Rathee and showcases a willingness to amicably resolve the matter. However, Dabur responded with various measures, emphasizing refraining from associating ‘Packeted Juice’ with type II diabetes. Despite some agreement, differences persist regarding comments on other packed fruit juices.

Arguments:

Dhruv Rathee’s proposal to blur the Real Juice packet images indicates a collaborative effort to find common ground. Dabur, in response, outlined measures and urged Rathee to avoid specific health-related statements. While Rathee agreed to blur the contested images, disagreement remains on refraining from comments on other packed fruit juices. Ranjan Bachawat Sr. Advocate, representing Dhruv Rathee, concurred with some of Dabur’s suggestions, fostering a potential middle ground.

Court’s Direction:

Justice Arindam Mukherjee, acknowledging the parties’ willingness to resolve the dispute, directed the execution of Rathee’s proposal to blur the Real Juice packet images. The court emphasized the importance of an amicable resolution and set the next hearing for March 19, 2024. This signals a positive step towards settling the legal battle without a protracted courtroom confrontation.